A Marketing Agency Agreement is an agreement between a marketing agency and a client for the performance of marketing and advertising services. This agreement sets forth the name of the product(s), product analysis, marketing strategies and creative advertising campaigns the agency will perform on the client’s behalf. It also contains provisions regarding authority and responsibilities, intellectual property ownership and non-compete and confidentiality provisions. A well-written Marketing Agency Agreement will protect your rights and prove invaluable in the event of disagreements, misunderstandings or litigation.

Among others, these important provisions are included in this Marketing Agency Agreement:

• Parties: This provision contains the identity and names of the parties entering into the agreement;
• Services: Sets forth the services the agency will provide to the client;
• Term and Termination: Sets forth the terms and effective date of the agreement along with information regarding termination;
• Limits of Authority: Sets forth any actions which first must be approved by the client;
• Intellectual Property: If the agreement is terminated, any intellectual property will be the property of the client unless specified otherwise.

Protect your Rights and your Property by using our professionally prepared up-to-date forms.

This lawyer-prepared packet includes:

1. General Information
2. Instructions and Checklist
3. Marketing Agency Agreement for use in Canada

Law Compliance: This form can be used in the following provinces: Alberta, British Columbia, Manitoba, New Brunswick, Newfoundland and Labrador, Northwest Territories, Nova Scotia, Nunavut, Ontario, Prince Edward Island, Saskatchewan and Yukon